The Conversation Starter
Every item in our store is more than just merchandise... it's a conversation starter.
Wearing or using our gear isn’t about fashion or making a profit. it’s about signalling that you’re part of something real. A community that understands the unspoken, where...
"those who know, just know"
Each product is designed to spark curiosity, break the silence around mental health, and open up space for connection. All profits go directly back into supporting our members — funding activities, peer support, and practical assistance for those navigating life during and after service.
The Collections
Merch By Type
Support the Movement!
The Journey Forward (TJF) is an official charity, and every donation goes directly towards supporting our members. Your contribution helps us provide resources, opportunities, and initiatives that make a real difference in the lives of those within our community. Every dollar counts—whether big or small, your support strengthens the foundation of TJF and ensures that together, we can keep moving forward.